Project

Eurodrive Group

Visual identity for a vehicle import company.

Client
Eurodrive Group
Year
2026
My role
Visual identity design · Logotype and logomark · Colors and typefaces · Application proposals

Eurodrive Group is a startup that imports vehicles from Germany to Spain. I created their whole visual identity: logotype, logomark, colors and typefaces. I worked on my own, and the job came to me through a friend.

The challenge

They had nothing: there was no starting point at all. They needed a serious, formal identity aimed at clients with mid-to-high purchasing power. I had quite a lot of freedom on timing, budget and way of working. I explained how long it usually takes, executed what I had in mind and they didn’t ask for changes: it was a 100% fit.

The approach

My proposal was a formal, serious and elegant logomark and logotype that conveyed trust and professionalism. They had to work everywhere: social media, legal documents, presentations. I didn’t have to defend any decisions: we got on really well and they were very easy to work with.

The solution

Logomark

The initials E and D in a geometric composition crossed by a diagonal cut. It’s the compact version of the brand, for social media and legal documents.

Logotype

Letters with strong visual weight combined with the calligraphic stroke of “group”. For presentations, banners and posters.

Colors and typefaces

Three colors: #343638, #B8A27C and #F4F1EB. Neue Haas Grotesk Display Pro 95 Black for “EURODRIVE” and Altesse Std for “group”.

Applications

Proposals for a bus shelter poster and a business card.

Result

They went from having no visual identity at all to having a well-crafted one to take to market.

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