Logomark
The initials E and D in a geometric composition crossed by a diagonal cut. It’s the compact version of the brand, for social media and legal documents.
Project
Visual identity for a vehicle import company.
Eurodrive Group is a startup that imports vehicles from Germany to Spain. I created their whole visual identity: logotype, logomark, colors and typefaces. I worked on my own, and the job came to me through a friend.
They had nothing: there was no starting point at all. They needed a serious, formal identity aimed at clients with mid-to-high purchasing power. I had quite a lot of freedom on timing, budget and way of working. I explained how long it usually takes, executed what I had in mind and they didn’t ask for changes: it was a 100% fit.
My proposal was a formal, serious and elegant logomark and logotype that conveyed trust and professionalism. They had to work everywhere: social media, legal documents, presentations. I didn’t have to defend any decisions: we got on really well and they were very easy to work with.
The initials E and D in a geometric composition crossed by a diagonal cut. It’s the compact version of the brand, for social media and legal documents.
Letters with strong visual weight combined with the calligraphic stroke of “group”. For presentations, banners and posters.
Three colors: #343638, #B8A27C and #F4F1EB. Neue Haas Grotesk Display Pro 95 Black for “EURODRIVE” and Altesse Std for “group”.
Proposals for a bus shelter poster and a business card.
They went from having no visual identity at all to having a well-crafted one to take to market.