Project

Fruites Pascual Vidal

Over 80 years of craft, brought to the digital world.

Client
Fruites Pascual Vidal, fruit wholesaler in Girona since 1944
Year
June 2026
My role
Web design and development · Product photography and editing
Link

Fruites Pascual Vidal is a fruit wholesaler in Girona with more than 80 years of experience in the sector. I made their website and their product photos: a website that tells their story, what products they have and which suppliers they work with, with a small contact form.

The challenge

They didn’t have a website. Their in-person presence was huge, but there was hardly any information about them online.

The approach

It was really important to give center stage to their quality produce, which is their flagship. That’s why I put it in the banner and kept their brand colors throughout: red, blue and white. I had complete freedom to do it.

Unlike Team3Fitness, which had to be a website useful for day-to-day use, this one was meant above all as a tribute, with the produce at the center.

The solution

Their story

Information blocks about their more than 80 years, with their historical photos.

Their products

A block to discover what products they have and which suppliers they work with.

Product photography

New photos I took and edited at their premises.

Contact

A small form for anyone with questions or who wants to find out more.

Result

They went from having no presence online, compared with the huge presence they have in person, to having a digital foundation.

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